Tuesday Oct 08, 2024

Say No and Outsource to Get More Sales with Alex Thompson

“You need more sales”

Do you always hear that ringing in your head as a business owner?

My guest in this episode, the brilliant Alex Thompson, went through exactly the same thing building his email marketing business.

Alex found that making 2 massive shifts helped him to scale like never before. Outsourcing and saying no to work that didn’t fit with what he wanted. He shares what finally made him shift from doing it all himself. That meant no more work at 4am on the weekend or missing picking his kids up from school.

He also delves into the challenges he has had in finding the right people for his team. Which now includes six writers, and he has doubled his client base by focusing on his strengths.

So, listen up because this is advice that works!

“Saying no has improved my sales goals.” – Alex

You’ll hear about:

00:00 - The Journey to Outsourcing and Saying No

00:44 - An introduction to Alex

02:37 - Why Alex didn't see a future in teaching

06:06 - Alex on selling himself as a copywriter

09:27 - Alex's business crisis

13:17 - Learning how to scale quicker

15:21 - The struggle to let go of your business baby

17:59 - Getting to the point of being able to say no to work

24:31 - Freeing yourself up to strategise with clients