Tuesday Oct 22, 2024

Business Life the Brutal Truth with Eddie Whittingham

It’s time for a reality check.

Running a business is not like the social media highlight reels people would have you believe.

Spending your days dipping in your ice bath, a session with your personal trainer and therapist before you sit down to make 10K in 10 minutes. Rubbish.

I am joined by Eddie Whittingham, someone who has done it all. From police officer to starting a business in cyber security, which he sold for multiple-millions, and now running a lifestyle business as a co-working space owner.

Eddie tells it like it is, no holds barred.

He talks about the sacrifices to his mental health he had to make to get to where he is now. As well as the need for curiosity and continuous learning for anyone to be a successful entrepreneur. He calls out the sham business coaches infesting our social feeds and the fact that luck also plays a role in anyone’s success.

Want to know what building a business is really like? Listen to Eddie.

“Building a business requires sacrifice.”– Eddie

You’ll hear about:

00:00 - Building a business requires sacrifice

00:39 - Eddie's eclectic work background

02:28 - Choosing a modern lifestyle business

04:59 - The loneliness of running a business

06:38 - The truth about growing a startup

11:13 - Would I do things differently?

14:46 - Common mistakes in the first years of business

18:59 - Go for the big goal first

25:34 - The thrill is in the learning